Key Figures of the
French Audiovisual Industry

Digital terrestrial television continues to change the French audiovisual landscape year after year. In the months to come, digital radio should bring about significant change in radio.

The following data have been gathered up to, and including, 2007 and give a general overview of the industry, recent changes and emerging trends.

Number of Television(s) per Household

Almost all French households have at least one television set (97.4% in 2007). The number of households having more than one is increasing.

Source: Médiamétrie - L’année TV 2006. Copyright Médiamétrie - All rights reserved – Copyright reserved

Average viewing time per person per day

In 2007, every person residing in mainland France and having at least one television set, has watched an average of 3 hours and 27 minutes of TV per day*.

Source: Médiamétrie - Médiamat – Copyright Médiamétrie – All rights reserved – Copyright reserved *Audience rating days start at 3 a.m. and last 24 hours.

TV consumption within multichannel pay TV households

Since 2001, themed channels have gained 5 percentage points of audience share.

Their audience share remained stable at 36% over the last year.

Source: Médiamétrie - MédiaCabSat – Copyright Médiamétrie – All rights reserved – Copyright reserved. Multichannel pay TV households: households subscribing to at least fifteen television channels.

DTT coverage expansion

As a percentage of the population of mainland France reached by the incumbent terrestrial network. Source: CSA.

Increase in DTT receiving equipment

At the end of 2007, over 7,000,000 French households had at least one DTT set top box namely, 28.2% of the households having a television set or, 15,600,000 persons age 4 and over.

Source: Médiamétrie – Médiamat – Copyright Médiamétrie – All rights reserved – Copyright reserved.

Audience share of TV channels since 1995

All incumbent terrestrial channels have followed a downward trend. The “alternative supply” made up, in particular, of new free DTT channels are recorded under “Other TV Channels” and have spectacularly increased (+ 3.7 points of audience share in 2007).

Starting in January 2007, Médiatrie separates free DTT channels from other themed, regional, local and foreign channels in the “Other TV Channels”* group. Free DTT channels represented 3.6% of audience share in January 2007 and 8.3% in December 2007, namely an increase by approximately 110%.

Source: Médiamétrie - Médiamat – Copyright Médiamétrie – All rights reserved – Copyright reserved. *“Other TV Channels” is made up of the audience of new free DTT (digital terrestrial television) channels, local, regional, foreign or themed channels, channels not having an audience rating subscription and interactive services. **Audience rating days start at 3 a.m. and last 24 hours.

Development of main media advertising market shares

Between 2003 and 2007, the Internet increased greatly to the detriment of, the press and the radio, and, to a lesser extent, of outdoor advertising and television.

Source: TNS Media Intelligence – Copyright TNS Media Intelligence – All rights reserved – Copyright reserved.

Development of advertising market shares according to television channels’ category

Between 2003 and 2007, advertising investment (measured in gross data) on themed television channels increased greatly.The launch of DTT compounded the trend: between 2006 and 2007, advertising revenue of incumbent national channels remained stable (+ 0.5%) while the revenue of themed channels and of the new DTT channels increased by 47%

Source: TNS Media Intelligence – Copyright TNS Media Intelligence – All rights reserved – Copyright reserved.

Radio listening time per person

Source: Médiamétrie – 75,000+ Radio then 126,000 Radio as from January 2005 – Copyright Médiamétrie – All rights resolved – Copyright reserved – As from November/December 2000: 13 y, olds and + – As from November/December 2002 (included); 15 y, olds and +.

Audience share trend over one year for the main national radio groups

Source: Médiamétrie – 126 000 Radio – Copyright Médiamétrie – All rights reserved – Copyright reserved. NB: The groups retained for this indicator are groups with at least two national networks, save for NextradioTV whose station BFM does not subscribe to Médiamat.

Radio listening location

Source: Médiamétrie – L’année Radio 2006-2007 – Copyright Médiamétrie – Allrights reserved – Copyright reserved.

Positions of television stakeholders

Data as of December 2007.