Key 2008 Figures in the French Broadcasting Industry

Year after year, digital terrestrial television continues to change the French broadcasting industry. In the coming months, digital radio should also bring about significant changes.

Below in a few data gathered up until and, in 2008 giving a rough overview of the industry, recent changes and emerging trends.

NUMBER OF TELEVISION(S) PER HOUSEHOLD

Almost all French households have at least one television set (97.4% in 2007). The number of households having more than one is increasing.

AVERAGE VIEWING TIME PER PERSON PER DAY

In 2008, every person residing in mainland France and having at least one television set, has watched an average of 3 hours and 24 minutes of TV per day*.

TV CONSUMPTION WITHIN MULTICHANNEL PAY TV HOUSEHOLDS

Since 2001, themed channels have gained more than 6 points of audience share. In the past year, their audience share was 38.4%.

DTT COVERAGE EXPANSION

INCREASE IN DTT EQUIPMENT

At the end of 2008, 8,000,000 French households had at least one DTT set top box, namely, 31% of households having a television set.

AUDIENCE SHARE OF TV CHANNELS SINCE 1995

All incumbent terrestrial channels have followed a downward trend. The “alternative supply” made up, in particular, of DTT channels recorded under “Other TV Channels” have increased (+ 6.2 points of audience share in 2008).

Starting in January 2007, Médiatrie separates free DTT channels from other themed, regional, local and foreign channels and accounts for them in the “Other TV Channels”* group. The audience share of free DTT channels increased by 45% at 8.9% in January 2007 and 12.9% in December 2007.

CHANGES IN MAINSTREAM MEDIA ADVERTISING MARKET SHARES

Since 2004, the Internet’s market share has increased very quickly to the detriment of, the print media and the radio, and, to a lesser extent, outside advertising and television.

CHANGES IN ADVERTISING MARKET SHARES BY TV CHANNEL CATEGORIES

Since 2004, advertising investment (measured in gross data) has rapidly increased on themed television channels.

The launch of DTT compounded the trend: between 2007 and 2008, the advertising revenue of incumbent national channels decreased slightly (– 1.3%) while the revenue of themed channels and of the new DTT channels increased by 31%.

TELEVISION STAKEHOLDERS’ POSITIONS

RADIO LISTENING TIME PER PERSON

CHANGES OVER A TWO-YEAR PERIOD IN THE AUDIENCE SHARE OF THE MAIN NATIONAL RADIO GROUPS

PLACES WHERE RADIO LISTENING TAKES PLACE