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Key 2010 Figures in the
French Broadcasting Industry
The data presented below give a quick overview of: the industry’s position at the end of 2010, recent changes, and emerging trends.
DTT COVERAGE EXPANSION
Source : CSA.
As a percentage of the population of mainland France reached by the incumbent terrestrial network.
INCREASE IN DTT EQUIPEMENT
Sources: from 2005 to 2008, Médiamétrie; from June 2008, Observatoire de l’équipement des foyers pour la réception numérique (observatory of households’ equipment to receive digital television).
NUMBER OF TELEVISION SETS PER HOUSEHOLD
Almost all French households have at least one television set (98.5% in 2009). Nearly one out of two have more than one.
Source: Médiamétrie – L’année TV 2009.
Latest available data: 2009
AVERAGE VIEWING TIME PER PERSON PER DAY
In 2010, in France, those over 4 years of age having a TV set, watched an average of 3 hours and 32 minutes of television per day, namely an extra 7 minutes compared to 2009.
Source: Médiamétrie – Médiamat.
AUDIENCE SHARE OF TV CHANNELS SINCE 1995
The audience share of incumbent off-air channels has continuously decreased since 1995; two distinctive trends may be noted:
- a rise in the audience share of cable and satellite channels, gaining approximately 8 points between 1995 and 2004; and
- subsequently, since their start in 2005, the rapid rise of new free-to-air DTT channels (local channels not included), reaching 19.7% of audience shares in only five years.
Source: Médiamétrie – Médiamat.
CHANGES IN MAINSTREAM MEDIA ADVERTISING MARKET SHARES
From 2006 to 2010, television has become the primary medium, before, the print media—experiencing a significant decrease—and radio. The Internet’s surge was confirmed.
Source: Kantar Media.
Gross advertising investment (new measurement method for the Internet in 2010)
CHANGES IN ADVERTISING MARKET SHARES BY TV CHANNEL CATEGORIES
For the new free-to-air channels, the launch of DTT, in 2005, translated into a rapid growth in advertising revenue (+360% between 2007 and 2010).
The resumption of advertising investment primarily benefited television (+15% compared to 2009): +40% for new DTT channels; +9% for incumbent channels; +10% for cable and satellite themed channels.
Source: Médiamétrie – Médiamat.
Gross advertising investment (TF1 Cristal and France Télévisions, reassessed in 2008).
RADIO LISTENING TIME PER PERSON
Between the end of 2009 and the end of 2010, the daily average radio listening time of those over 13 years of age remained stable, at 2 hours and 55 minutes.
Source: Médiamétrie – “75 000+ Radio"; from January 2005 onwards, “126 000 Radio".
TRENDS IN THE AGGREGATE AUDIENCE SHARES OF THE MAIN NATIONAL RADIO GROUPS AND GROUPEMENT “LES INDÉS RADIOS” OVER THE LAST TWO YEARS
The aggregate audience share of the various radio groups and the groupement “Les indés Radios” is calculated by adding the audience shares of their respective stations.
Expressed as a percentage, Mondays through Fridays,
from 5 a.m. to 12 a.m., 13 and older.
Source: Médiamétrie – “126 000 Radio”.
Note: the groups retained for this indicator are those with at least two national networks, save for Nextradio TV, whose station “BFM” does not subscribe to the 126 000 Radio study.
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